Understanding the need to make communications for advisors easier we've done recently done integration with the industry-standard OpenID format.
OpenID is a technology industry standard supported by all major vendors. It simplifies log on and data sharing using passwords from social media services like Google or Facebook with other sites.
"Most advisors are unfortunately not very good at technology, but technology is dramatically changing the advisor's world whether they like it or not" says Jonathan Hunt president of FundNET. "By utilizing secure web standards, we're able to make our services both easier-to-use and more useful to our advisors."
OpenID technology opens the door for us to allow all the reps on our platform the capability of using data from social networking sites to power compliant personalized client communications.
Forrester Reseach is predicting massive growth in social media over the next 5 years and while most advisors really just don't "get it" yet, the new technology is estimated to have a significant impact on their practices over that period.
"The days of firms saying that they're going to provide their advisors the best possible services available on any one single platform are long gone. Secure automated integration of both social data, and eventually clients data, will allow reps to use the best tools available worldwide" Hunt says.
Today it makes a whole lot more sense to utilize one password versus 10 different ones. That's just the start of what we are implementing however.
To try our OpenID integration, simply log on to FundNET using one or more of the passwords you use for a social media site.
Then enter your FundNet password to associate it with your account. From then on you can log on using a password from a site such as Google or Yahoo. |
